Hello, I’m Ruban, a product designer with 10 years of experience solving complex, high-impact problems across domains and at scale.
I enjoy approaching problems from first principles by questioning assumptions, deeply understanding user mental models, and shaping intuitive experiences grounded in clarity and simplicity. I love collaborating with cross-functional teams, learning from different perspectives, a process that brought me into design in the first place and continues to excite me even today.
Currently at Uber Eats, leading Merchant experiences across Signup and Onboarding, as well as Fulfillment, covering chargebacks and cancellations.
A project focused on reducing migration downtime for admins by addressing foundational issues in the migration journey, introducing alternative paths for smoother migrations, and shaping long-term strategic visions as part of a multi-year OKR.
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Solving the problem of users relying on external tools to customize and present charts from Freshworks, which created friction through context switching, manual data transfers, and potential data privacy risks.
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A 0 → 1 project where we built an analytics platform from scratch to support 8 products, enabling upselling opportunities both individually and as a bundled offering.
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From high-stakes Merchant experiences at Uber Eats to complex migration workflows at Atlassian, I enjoy diving deep into hard problems across diverse domains.
I love exploratory projects that start with simple “what if” questions and evolve into curiosity driven pursuits. Here’s one such project, reimagining traditional TV monitors and using prototyping to bring the idea to life and share it across the org.
Turn up the volume for the video.
Solving the problem of switching between multiple apps to split payments, I explored this idea as a personal project six years ago, before Google Pay introduced split options.
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This blog shares insights from two years of extensive product research in the Analytics domain, where I helped build Freshworks Analytics from the ground up.
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This blog shares valuable insights from my two years in the Analytics domain, where I helped build Freshworks Analytics from the ground up.
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From the coastal city of Chennai in South India, I always felt the ocean had far more to offer than just visiting beaches. That curiosity turned into a deeper pursuit 3 years ago. From someone who wasn’t even confident swimming, here I am chasing some of the best surf beaches around the world.
Apart from surfing, 🏊 open water swimming has been a constant whenever I’m back in Chennai. 🤿 Diving is something I deeply enjoy as well, and I’m grateful to have explored the Great Barrier Reef, the world’s largest living structure, so massive it can even be seen from space.
🏀 Basketball has been a huge part of my life since my school days. 🎾 Tennis is something I picked up only a year ago, and I genuinely wish I had discovered it much earlier. Of course, being Indian, 🏏 gully cricket was always part of growing up.
If you don’t see me doing any of these things, I’m probably stuck somewhere in Bangalore traffic.
Goldcoast
Weligama
Mulki
Siargao
Lombok